Our long-standing partnership with Oxfam Fairtrade is a friendship we’re particularly proud of and thankfully just keeps on growing. Our strategy has been to use packaging design identity to highlight the key consumer connection we wish to cultivate with the fair-trade farmers from across the globe. Putting a smiling face to a name provides that emotional human touch to help remind us who we’re pledging to support in their fundamental right to receive a fair income for their hard labour.

So, after developing a long-standing packaging identity for Oxfam Fair Trade some years ago, we were delighted to be asked to help re-vamp and modernize our own design strategy for the future. Maintaining an open channel of communication between consumers and our farmers we took this opportunity to refresh the packaging system and styling for the retail world today.