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STREATFOOD by Delhaize
Straight to the street, with streatfood!
This summer Delhaize launched a cross-category concept for streetfood. Think hotdog, taco, bao bun, pulled pork,… A range of inspirational food that brings you straight to the streets of New York, Berlin, London,…
The brief was to create a sturdy, qualitative, ‘out there’ concept. We found our inspiration in local food trucks, quickly wrapping honest on-the-go food. A graffiti inspired logo and illustrations set the tone, while newspapers are not only sharing local news but also specific product information. The result is a ‘loud’ but classy packaging.
There. It’s a wrap!