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SOUP by Lima
A full range of Bio organic soups ready for use, each an expert in great nutritive balance.
Thanks to an outdated packaging design for its broad range of organic health soups, a creative redesign was of utmost importance for Lima to convince its health conscious consumers of their exceptional nutritional benefits. Composed out of creative combinations of fresh vegetables together with the special character of additional products as shiro, millet or buckwheat, the design challenge was to bring this all into one impactful visual.
Nonchalant chopped vegetables, a pile of grains, an elegant trail of beans, all composed together in perfect balance and creative combination with product name, resulting in an unforgettable image. This redesign gives a sense of what makes this soup so special.
