Recently Delhaize launched a range of raw cakes, providing a healthier alternative to the regular sugared snacks and confectionery.

Both appetite and health were key messages in Delhaize’s brief, whilst emphasising pureness and simplicity of the raw food concept. These raw cakes are vegan, without gluten, lactose and refined sugars. The recipes go back to the essence, no artificial ingredients, no nasties

We designed the shape of the sleeve to create a focus on the raw message. The black circle works as an exclamation and contrast to the colorful and square shaped raw cakes, while the angled shape brings dynamics. The bright colours bring out the 4 different flavours; Lime & Mango, Raspberry & Blueberry, Caramel & Fleur de sel and Vanilla.

Pure and Simple, and they taste SO good!