Who knew that a small family chocolate business begun in a cellar in 2002 could have their award-winning pralines gracing the confines of the London Ritz Hotel or even the Royal Ascot Racecourse. Recently awarded Best Chocolatier of the Year for Flanders by Gault & Millau, this evolving brand decided to take the next step for their packaging identity.

Respecting their current Centho branding and crisp Azur blue brand colour, we looked for ways to add character and styling that reflects the premium quality of their products and helps grow the brand further in the direction of something memorable. Inspired by their trademark square chocolate shape we created an exclusive eye-catching pattern system to decorate their new gable-top pack and the wrapping for each individual chocolate. Utilising cold foil printing and vibrant colours we added depth and exclusivity to the pack that better reflects the brands prestigious quality.

Retailing through exclusive channels in multiple markets across the world, this brand refresh was designed to enhance and support their growth and provide a platform for years to come.