Since 1880 the Filliers Distillery has been hand crafting classic Belgian premium spirits with passion and expertise. Their range of 28 botanicals Dry Gins have been paving the way for other Belgian premium gins in a category dominated by international players. Thanks to the increasingly competitive nature of the market and the brands vision to streamline and align their packaging identity, a redesign was required to lay foundations for the future.

Staying true to the brands traditional heritage and realizing brand recognition is key to success, we introduced impact and clarity to the range whilst bringing an Art Deco style of refinement and quality. The horizontal bronze banner is key to branding consistency across the Filliers portfolio, with bottle cap, neck label and label details following suit.

The perfect style for the perfect serve.