Fleur du Nord is a small range of 3 artisanal crafted cheese products, made by a local cheese producer. Thanks to an ambition to do something completely different we looked to step away from the usual category standards through this brilliant but oh so simple idea.

Taking the origin of all 3 products as a starting point, the package showcases the cow, the sheep and the goat dropped in to a meadow of flowers. The spontaneous hand-drawing illustrations, full of playful charming details, the eye-catching colour use and the mat wrapping paper result in a simple, honest and happy design.