The Noble mission is to carefully select the best natural ingredients, and to transform sumptuous flavours and textures into delicious delicacies with the highest Belgian quality. They aim to offer a gourmet experience because life is a noble celebration. Day after day, one bite at a time.

With this mission in mind our client realised that this kind of product promise needed to be reflected in their brand and packaging design that over the years had become dated and old-fashioned. With an extensive portfolio of chocolate cups, sticks, bars, clusters along with the savoury cheese biscuits, this brand retailing worldwide required a premium, unified but flexible design identity to breathe life into their whole family.

Our focus was to transform Noble into a brand that expressed values of blissful enjoyment coupled with refined excellence which led us to totally re-imagine the logo with a sophisticated typographic styling that better articulated their name and its meaning. This flamboyant brushstroke style picked out in metallic bronze, continued throughout the packaging, winding its way between the floating food photography, designed to refreshen their appetite appeal.

Using a universal cream background brand colour to unite their identity, this look & feel translated easily to the savoury range where the dynamic logo took on a vertical lock-up and dared place the product photography on top.

Indulgence never looked so sood.